Advertising Information

Advertising Information

What the Newspaper Ad Person Won't Tell You

Newspapers are considered the PRIMARY advertisingmedium by 99.4% of all retailers.

The Skinny on Billboards

Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere.

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.

7 Tips for Better Ads

The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad.

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who rollinto town with a clever idea to sell to people inbusiness.

What Do Your Ads Say?

Make a list of everything you think should beincluded at one time or another, in one of yourad, be it radio, newspaper or Little Jimmie'sclass play program.Everything.

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks.

Should You Advertise on TV?

When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.

Send em to the White Pages

Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

Radio Interview 101

Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course.

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out

One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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